Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats™ by Dr. Dre™ family of premium consumer headphones, earphones and speakers, as well as patented Beats Audio™ software technology and streaming music subscription service Beats Music™. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and introduced an entirely new generation to the possibilities of premium sound entertainment.
Additionally, Beats reaches consumers through strategic product partnerships that include Chrysler Group cars, Hewlett Packard computers and monitors and HTC smartphones.
Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, Beats Electronics is based in Santa Monica, CA.
Beats Electronics was established with the release of the flagship Beats By Dr. Dre Studio Headphone.
Beats Electronics owned 51% of an estimated 1 billion dollar premium headphone market.
Beats Electronics provides a premium sound experience at every touch point of the consumer’s life.